Adobe Marketo Engage: Managing the Customer Experience Powers Your Brand.

Consumers are becoming more and more demanding and providing good service is no longer enough to differentiate your company from your competition. In fact, delivering exceptional customer experiences is the most effective way to ensure competitive differentiation. With a focus on delivering a rich customer experience, Adobe acquired Marketo and now offers one of the most complete platforms for engagement across the entire conversion journey. Learn more about Adobe Marketo Engage and see how managing the customer experience strengthens your brand.

Mídia Performance e Customer Experience

A Marketo Engage da Adobe oferece uma visibilidade sem precedentes em todas as interações na jornada do comprador, com modelos de atribuição flexíveis e personalizados.

Media Performance and Customer Experience

Adobe’s Marketo Engage provides unprecedented visibility into all interactions in the buyer’s journey with flexible, customizable attribution models.

Lead Management and Nutrition: encourage potential customers, from consultation to closing, through lead management and strategic accounts with automatic journey flows and CRM integrations;

Customization: utilize machine learning and predictive analytics to automatically put the most relevant content in front of every shopper across all channels;

Omnichannel Activation: Interact with your leads and accounts, delivering personalized messages and content across all channels, including email, mobile content publishing and more;

Marketing Measurement and Attribution: Understand, prove, and optimize your marketing impact with comprehensive campaign performance and attributed revenue analysis.

Check out the main advantages of Customer Experience.

Credibility: Customers who have a good perception of your brand are more inclined to convey a positive image of the company to those close to you, adding reliability to the brand. Therefore, investing in Customer Experience focusing on personalized services and customer satisfaction is an excellent support for marketing strategies. This helps to capture new audiences and, at the same time, increases the retention rate of old buyers.

Competitive Differential: companies that still guide their sales considering exclusively the product, without thinking about adding value to their customers, are falling further and further behind in the market. After all, practically identical products or services can be found in competition. Investing in a differentiated shopping experience for the public, therefore, is a great differential for your company in relation to competitors, strengthening its reputation.

Investment Optimization and Cost Reduction: It is common for companies that work well on Customer Experience to obtain cost reductions and optimization of relevant marketing initiatives. The process of automating the flows in the journey reduces the amounts invested, optimizes the amount invested in paid media and increases revenue.

Omnichannel relationship: all the company’s forms of communication, such as applications, chats, website and social media, will be integrated, giving the public a feeling of being well served in all channels.

Cookie End and LGPD reinforce the importance of Customer Experience.

Furthermore, with the changes brought about by the end of cookies and the new regulation of the LGPD, the customer experience gains even more relevance in the digital marketing strategy. To deliver an incredible experience you will need a multidisciplinary team and a robust platform that is capable of organizing the entire end-to-end data management process, focused on collecting, standardizing, transforming and activating First-Party data.

• Read also: How to prepare for the End of Cookies and adapt to the LGPD

Adobe Experience Cloud
Managing the customer experience strengthens your brand

The Adobe Experience Cloud is a collection of applications and services built on the first platform designed specifically for unparalleled customer experiences, offering the most comprehensive tools for insight, content, engagement and more.