CANNES, France (June 24, 2015): PubMatic, the marketing automation software company for publishers, today announced the expansion of its relationship with MediaMath to include programmatic sales of premium mobile, video, and direct advertising inventory. In addition to its existing API integration, MediaMath will soon offer its...
por Gabriela Stripoli em 18/06/2015 Clique aqui para acessar a matéria completa: Na semana pré-Cannes, ouvimos alguns dos principais nomes da indústria na América Latina sobre a presença cada vez maior da tecnologia no festival criativo mais importante para a publicidade. É certo que todas empresas que operam no Brasil estarão em...
PubMatic Launches Industry's First Competitive Benchmarking Analytics For Publishers. Provides Competitive Actionable Insights in Real-Time (Redwood City, CA: May 12, 2015) PubMatic, the marketing automation software company for publishers, today launched a first to market competitive benchmarking dashboard that provides publishers with the insights they need to...
Mobile World Congress, Barcelona, Spain (March 2, 2015) — PubMatic today announced the availability of programmatic native advertising as part of its One Platform for publishers. This standards-based solution advances the native advertising market by empowering publishers to deliver seamless native content experiences at scale. For the first...
